????作為世界零售業(yè)巨頭,來(lái)自法國(guó)的家樂(lè)福迎來(lái)50周年生日。作為大賣(mài)場(chǎng)業(yè)態(tài)的首創(chuàng)者,家樂(lè)福于1963年在巴黎開(kāi)設(shè)第一家大賣(mài)場(chǎng)。
????據(jù)了解,家樂(lè)福50周年慶即將在本月底拉開(kāi)帷幕,屆時(shí)會(huì)有多種大幅度促銷(xiāo)活動(dòng)。
????您對(duì)這位歐洲第一、世界第二大零售商了解多深呢?讓我們一起來(lái)回顧下,巨人在中國(guó)的足跡吧!
????1995 家樂(lè)福率先進(jìn)入中國(guó)市場(chǎng),在北京開(kāi)設(shè)第一家大型綜合超市 - 創(chuàng)益家店;
????1996 家樂(lè)福進(jìn)入上海和深圳市場(chǎng);
????1997 家樂(lè)福進(jìn)入天津市場(chǎng);
????1998 家樂(lè)福進(jìn)入中西部地區(qū),成為首家在重慶開(kāi)設(shè)大型綜合超市的跨國(guó)零售企業(yè);
????1999 家樂(lè)福成都大世界店開(kāi)業(yè);
????2000 家樂(lè)福在中國(guó)設(shè)立亞洲唯一的一所培訓(xùn)中心,為家樂(lè)福和中國(guó)零售業(yè)的發(fā)展培養(yǎng)專(zhuān)業(yè)人才;
????2001 家樂(lè)福鼎力支持北京申辦2008奧運(yùn)會(huì);
????2002 家樂(lè)福積極參與并支持上海申辦2010世博會(huì);
????2004 家樂(lè)福(中國(guó))食品安全基金會(huì)成立;
????家樂(lè)福在新疆烏魯木齊開(kāi)店,成為第一家進(jìn)入西北地區(qū)的跨國(guó)零售企業(yè);
????2005 家樂(lè)福在長(zhǎng)沙舉辦的首屆中博會(huì)上與中部六省簽訂了發(fā)展投資意向書(shū),加強(qiáng)在中國(guó)中部六省的投資和發(fā)展;
????2006 家樂(lè)福全球第1000家大型綜合超市落戶北京通州,標(biāo)志著家樂(lè)福在中國(guó)市場(chǎng)不斷成長(zhǎng);
????2007 “節(jié)能降耗 - 家家快樂(lè)又幸?!保覙?lè)福全國(guó)首家節(jié)能店在武漢光谷落成;
????家樂(lè)福積極響應(yīng)中國(guó)政府號(hào)召,在全國(guó)范圍內(nèi)開(kāi)展農(nóng)超對(duì)接項(xiàng)目,并被商務(wù)部納入首批農(nóng)超對(duì)接試點(diǎn)單位;
????2008 家樂(lè)福向四川汶川地震災(zāi)區(qū)共捐獻(xiàn)2300萬(wàn)元人民幣,支持災(zāi)區(qū)抗震救災(zāi)和重建工作;
????家樂(lè)福向中國(guó)南部省份遭受雪災(zāi)的地區(qū)捐款200萬(wàn)元人民幣;
????2009 家樂(lè)福開(kāi)展合作伙伴日,致力于和供應(yīng)商建立和諧共贏的伙伴關(guān)系;
????2010 家樂(lè)福通過(guò)與河北保龍倉(cāng)的合作成功進(jìn)入河北市場(chǎng);
????2011 家樂(lè)福在北京雙井店設(shè)立國(guó)內(nèi)首家一級(jí)食品安全實(shí)驗(yàn)室,結(jié)合遍布全國(guó)的42個(gè)小型快檢實(shí)驗(yàn)室網(wǎng)絡(luò),加強(qiáng)食品安全監(jiān)控;
????2012 家樂(lè)福全球生鮮采購(gòu)機(jī)構(gòu)”蔬果茂” 正式在華開(kāi)展業(yè)務(wù),首批贛州臍橙通過(guò)”蔬果茂”出口至家樂(lè)福的海外市場(chǎng),為中國(guó)優(yōu)質(zhì)農(nóng)產(chǎn)品走出國(guó)門(mén)探索了一條新路;
????家樂(lè)福為北京特大暴雨災(zāi)害地區(qū)捐贈(zèng)價(jià)值100萬(wàn)元的救災(zāi)物資;
????2013 家樂(lè)福與中國(guó)各地院校簽署校企合作協(xié)議,向在校學(xué)生提供實(shí)習(xí)和就業(yè)機(jī)會(huì);
????家樂(lè)福向雅安地震災(zāi)區(qū)捐款200萬(wàn)元和50萬(wàn)元救災(zāi)物資。
????Carrefour Grows with China
????1995 Carrefour took the pioneer step into China, opened a hypermarket store in Beijing - Chuang Yi Jia Store;
????1996 Carrefour entered Shanghai and Shenzhen markets;
????1997 Carrefour entered Tianjin market;
????1998 Carrefour entered Central and Western China, became the first multi-national retailer to open a hypermarket store in Chongqing;
????1999 Carrefour opened Grand World Store in Chengdu;
????2000 Carrefour China Institute opened to cultivate talents for Carrefour and China’s retail industry. This is Carrefour’s only training institute in Asia.
????2001 Carrefour offered full supports for Beijing bid for 2008 Olympics Games;
????2002 Carrefour proactively participated and supported Shanghai bid for World Expo 2010;
????2004 Carrefour established Carrefour China Food Safety Foundation;
????Carrefour opened a store in Urumqi, was the first foreign retailer Northwest China;
????2005 Carrefour signed letter of intent with 6 Central China provinces at 1st Central China Expo in Changsha. This is to strengthen the investment and expansion in the Central China;
????2006 Carrefour Group’s 1000th store opened in Tongzhou, Beijing, marks the continuous growth of Carrefour in China;
????2007 “Energy Saving – Happy Families” Carrefour China’s first energy saving store located in Wuhan;
????Carrefour proactively answered Chinese government’s call to conduct Direct Purchase in all China. Carrefour was listed the first batch of direct purchase trial companies by Ministry of Commerce;
????2008 Carrefour donated 23 million RMB to Wenchuan earthquake disaster region for the rescue and reconstruction work;
????Carrefour donated 2 million RMB to frozen rain hit regions in some Southern China provinces;
????2009 Carrefour Partnership Day campaign to establish harmonious and win-win relations with suppliers;
????2010 Carrefour entered Hebei market through successful partnership with Hebei Bao Long Cang;
????2011 Carrefour set up China’s first A-level Food Safety Lab in Beijing Shuangjing Store. This lab, together with existing 42 smaller food safety labs, formulates a stronger network to control food safety in the whole nation;
????2012 Carrefour introduced Group’s global fresh procurement arm SOCOMO into China. This opened a new channel for Chinese high quality fresh products export to global markets. First batch of Ganzhou Naval orange loaded trucks and exported to Carrefour’s overseas market through SOCOMO;
????Carrefour donated emergency aid to Beijing’s rainstorm disaster region, through providing daily consumer goods valued 1 million RMB
????2013 Carrefour established partnership with universities in various cities of China, offering internships and job opportunities to college students;
????Carrefour offered 2 million RMB cash and 500,000 donations in goods to Ya’An earthquake disaster region.